Format
Participants
Twelve teams, consisting of four students each, compete every year, in addition to a school advisor to accompany them.The Case
The competition is centered on a 24 hour-long "case period", which unfolds over the last two days of MMICC. The case challenges students with a business problem. Each team must come up with a strategy and organize their findings into a presentation. The participants work in their own hotel room for 22 hours, before moving to the presentation site to rehearse for the last two hours.Presentations
The presentations happen on the last day of MMICC and are open to the general public. After 24 hours of work, the participants are asked to present their strategies and take questions from the judges. All twelve teams are required to present twice; once in the morning and once in the afternoon; each time facing a different panel of judges. They have up to 20 minutes to convince their audience, followed by a 10 minute Q&A.Judges
Executives from various businesses and fields of expertise make up the judging panel. They come from banking, insurance, retailing, accounting and publishing companies, with branches or headquarters in Montreal and Toronto. They are senior managers, analysts, directors, consultants and entrepreneurs, who all participate as volunteers. Over the years, many have become long-time veterans and supporters of MMICC.Evaluation
The teams are evaluated on their overall content, presentation and structure. A list of criteria is available. However, the judges are only asked to rank the teams during a deliberation session. The session ends only when a consensus is reached. Three winners eventually emerge from these rankings.MMICC is the only international case competition not to have a preliminary round or elimination format. The judges get a chance to watch all the teams. The competition is also particular because a team must actually deliver not one, but two solid presentations in order to win.
